Table 4

Sensory evaluation (texture and wear on the eyelids after 8 h) and instrumental data (rheological properties and organization at the microscopic and molecular scales) obtained for the positive control (long-lasting formula), the negative control (formula that migrates very quickly into the eyelids) and the new formula based on the mixture of jojoba esters (75/25% w/w butter A/butter B).

Positive control New formula to compare Negative control



Long-lasting formula with wax and volatile oil New formula with jojoba esters without wax or volatile oil Not long-lasting formula without wax, butter or volatile oil
Sensory properties
Texture Quite soft paste
Easy to spread
Not sticky
Soft paste
Easy to spread
Not sticky
Soft paste
Easy to spread
Slightly sticky
Eyeshadow wear after 8 h No migration Slight migration Significant migration
Instrumental measurements
Average viscosity η (.104 Pa.s)
0.01s−1, 35°C
5.5 ± 0.08 5.1 ± 0.4 2.1 ± 0.2
Yield stress σ0(Pa)
From 0.01 to 10−5s−1, 35°C
304.7 ± 23.5 237.9 ± 28.3 59.9 ± 0.9
Average elastic modulus G’(.105 Pa)
From 1 to 2000Pa, 1Hz, 35°C
3.3 ± 0.3 4.4 ± 0.4 0.5 ± 0.007
Crystal shape
polarized light, 20°C
Crystal size (needles, μm)
polarized light, 20°C
Not very cohesive clusters of small crystals in needle shape
∼ 10 μm
Cohesive assembly of large crystals in needle shape
∼ 80 μm
No birefringence
Type of structure (SAXS)
and type of packing (WAXS)
Lamellar structure
Orthorhombic packing
Lamellar structure
Orthorhombic packing
Lamellar structure
No short-range order

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